Which California city is Snap Inc. headquartered in?

Snap Inc. is headquartered in Santa Monica, California.

The company’s base places it in the Los Angeles area’s technology and media corridor, often called Silicon Beach. Snap’s offices are associated with the Venice and Santa Monica area, which has become a major home for internet, entertainment, advertising, and startup companies.

A common mix-up is answering Los Angeles because Santa Monica is part of the broader Los Angeles metropolitan area. Santa Monica is nevertheless its own incorporated coastal city, directly west of Los Angeles. Palo Alto and San Francisco are associated with Silicon Valley and the Bay Area, not Snap’s corporate headquarters.

Snap was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The business began as the company behind Snapchat, but it adopted the Snap Inc. name in 2016 as it expanded beyond the messaging app into products such as Spectacles and other camera and augmented-reality technology.