Burger King uses the slogan “Have it your way,” first introduced in a 1974 advertising campaign.
The slogan expressed Burger King’s promise that customers could customize their hamburgers. It contrasted with a more fixed-menu approach by emphasizing choices such as removing or adding toppings and requesting a burger prepared to individual preference.
Burger King has used several slogans before and after “Have it your way,” including “The Home of the Whopper.” Advertising campaigns can change by country and by period, so the slogan should not be treated as the company’s only official tagline. Its central message, however, remains closely connected with Burger King’s customization-focused brand identity.