One Times Square is the traditional site of New York City’s Times Square New Year’s Eve countdown.
The building stands at the intersection of Seventh Avenue, Broadway, and 42nd Street. The illuminated ball descends from a flagpole atop One Times Square shortly before midnight, making the building the physical center of the famous countdown even though spectators fill the surrounding streets.
The first Times Square ball drop took place on December 31, 1907, for the arrival of 1908. The event was organized by Adolph Ochs, publisher of The New York Times, whose new headquarters gave the square its name. The newspaper moved elsewhere in 1913, but the name and celebration remained.
One Times Square has undergone substantial redevelopment and is now dominated by digital advertising displays. The building should not be confused with Rockefeller Center or the Empire State Building, both prominent New York landmarks but not the traditional ball-drop location.