Weetabix was the British breakfast cereal first sold in 1932 by the company founded by Bennison and Macfarlane.
The cereal consists of compressed wheat flakes formed into distinctive rectangular biscuits. Its name combines “wheat” with the ending “bix,” a branding style also associated with other breakfast products of the period. Weetabix is commonly served with milk and may be eaten with fruit or other toppings.
The company behind Weetabix began production in England in the early 1930s. The cereal became especially associated with British and Irish breakfasts, although it has also been sold internationally under related branding.
Weetabix is often confused with Shredded Wheat because both are wheat-based cereal biscuits. They are separate products with different shapes, brand histories, and manufacturers. Weetabix’s rectangular form and 1932 launch are the key identifying details in this question.