São Paulo holds a major New Year's Eve fireworks celebration at Paulista Avenue.
Paulista Avenue is one of Brazil's best-known urban thoroughfares and a major cultural and business corridor in São Paulo. Its Réveillon event has featured concerts, a countdown, and fireworks, bringing large crowds to the avenue as the year changes.
The celebration is distinct from Rio de Janeiro's famous Réveillon on Copacabana Beach. Both are Brazilian New Year's events, but they take place in different cities and have different settings: São Paulo's event is an avenue-based urban festival, while Rio's is centered on a beach and bay.
Programs and attendance arrangements can change from year to year, so claims about performers or exact crowd sizes require a date-specific source. The stable geographic fact is that Paulista Avenue is associated with São Paulo's public New Year's Eve celebration.