Which brand’s logo features a leaping jaguar?

Jaguar’s brand identity features a leaping jaguar.

The leaping animal is known as the Jaguar Leaper and has appeared as a prominent hood ornament and badge on Jaguar automobiles. It was chosen to suggest speed, power, elegance, and agility—qualities associated with the large cat and with the company’s luxury-performance positioning.

Jaguar began as the Swallow Sidecar Company in 1922 and adopted the Jaguar name in 1945. The company has used both the leaping cat and a snarling jaguar-head emblem in its branding. The two designs can appear together or separately, depending on the vehicle, period, and market.

The leaper is sometimes mistaken for the Puma logo because both use a jumping cat silhouette. They represent different companies: Puma is a sportswear brand, while Jaguar is an automotive marque. Modern Jaguar vehicles often place the emblem on the grille, steering wheel, wheels, or rear bodywork rather than using it only as a hood ornament.