Pinkfong uploaded the record-setting “Baby Shark Dance” video.
Pinkfong is an educational entertainment brand associated with The Pinkfong Company, a South Korean company formerly known as SmartStudy. Its version of “Baby Shark” became a worldwide hit through a catchy arrangement, repeated lyrics, simple hand movements, colorful animation, and a music video designed for children and families.
The most-viewed “Baby Shark Dance” version was uploaded on June 17, 2016, to the Pinkfong Baby Shark—Kids’ Songs & Stories YouTube channel. It is useful to distinguish the brand from the company and channel: Pinkfong is the public-facing brand, while the upload appears under the associated YouTube channel name.
The song itself predates Pinkfong and has circulated in different forms as a children’s camp song. Pinkfong’s production popularized one particular arrangement globally. That is why answers such as Cocomelon, ChuChu TV, and Little Baby Bum are incorrect even though those brands also publish highly viewed children’s videos.