Which basketball player’s name is on Nike’s Air Jordan brand?

Michael Jordan’s name is on Nike’s Air Jordan brand.

Air Jordan is a Nike basketball footwear and apparel line created for Michael Jordan, the American basketball player who became a global sports icon. The first Air Jordan shoe was designed by Peter Moore and released in 1985, after Jordan entered the NBA with the Chicago Bulls in 1984.

The line helped transform athlete-endorsed shoes from specialist sports equipment into major lifestyle products. Its visual identity includes the Jumpman silhouette, which depicts Jordan airborne during a dunk. The Air Jordan name, however, remains directly tied to Jordan rather than being a generic term for Nike basketball shoes.

Nike’s partnership with Jordan became one of the most commercially influential athlete-brand relationships in sportswear. Air Jordan products continue to be sold through Nike’s Jordan Brand division, which operates as a distinct brand within Nike.