Toyota uses an emblem made from three overlapping ovals.
Toyota introduced this emblem in 1989 to mark the company’s 50th anniversary. The overlapping shapes are commonly interpreted as representing the relationship between the customer and Toyota, while the surrounding oval suggests the global reach of the brand. The design also forms a stylized “T” when viewed as a whole.
The emblem is often confused with Toyota’s earlier wordmark-only branding, especially on older vehicles. Toyota’s name remains part of many versions of the badge, but the oval symbol itself is the instantly recognizable element on current cars. The design appears in different finishes, including chrome, black, and blue, depending on the model and market.
Toyota is one of Japan’s largest automakers and has used the emblem across passenger cars, trucks, and hybrid vehicles. The three ovals are not a reference to three separate companies or vehicle categories.