World of Coca-Cola opened in Atlanta in 2007 as The Coca-Cola Company’s successor to its original museum.
The attraction presents Coca-Cola’s history, advertising, bottling, merchandise, and international presence. It includes exhibits about the company’s brand heritage and offers visitors samples of beverages from around the world. The modern attraction is located near Centennial Olympic Park in downtown Atlanta.
The original World of Coca-Cola museum opened in Underground Atlanta in 1990. It closed in 2007 when the company moved the attraction to a larger purpose-built site. The newer venue was designed as an immersive visitor experience rather than only a traditional collection of historical displays.
Visitors sometimes use “World of Coca-Cola” for both locations. The name remained associated with the attraction, but the 2007 opening refers specifically to the newer Atlanta facility.