Pinterest acquired Vochi, an app for editing and video creation, in December 2021.
Pinterest announced the deal on December 6, 2021, while its 2021 filing records the acquisition date as December 3. Vochi was founded in 2019 and used computer-vision technology to apply effects to particular moving objects in videos. Its tools included filters, motion effects, glitch effects, clones, and animated elements.
The acquisition fit Pinterest’s push beyond static image pinboards. The company was investing in Idea Pins and other creator features designed to help users publish video, shop from creator content, and move from inspiration to action. Vochi’s app initially remained available as a standalone product, and the team later helped support Pinterest’s video and computer-vision work, including the company’s Warsaw engineering hub.