Which animal is depicted in the Puma company logo?

The Puma company logo depicts a puma leaping over the wordmark.

Puma adopted the leaping-cat symbol in 1957, several years after the German sportswear company was founded by Rudolf Dassler in 1948. The animal’s extended body and raised paws are intended to convey speed, agility, and athletic power.

The logo is based on the company’s name, which refers to the large cat also known as a cougar or mountain lion. The wordmark and animal are frequently used together, although the leaping silhouette can also appear on its own on sports clothing and equipment.

People sometimes identify the animal as a jaguar, leopard, or cheetah because all have similar feline outlines. Those species are different from a puma; “puma” is the specific answer tied to the brand name.