Which animal appears in the Peugeot logo?

A lion appears in the Peugeot logo.

The Peugeot family adopted the lion in the nineteenth century, when the company was known for producing steel goods such as saw blades and tools. The animal was chosen to express qualities associated with the products: strength, flexibility, and speed of cutting. The emblem later became a natural fit for Peugeot automobiles.

Peugeot’s lion has appeared in many styles, including a lion walking on an arrow, a standing lion, and later a heraldic head or shield treatment. The exact drawing has changed repeatedly, but the lion remains the brand’s defining creature.

The logo is sometimes confused with the emblems of other French manufacturers, especially Renault’s diamond or Citroën’s double chevrons. Peugeot’s animal is also not a representation of a particular regional wildlife mascot; it developed from the company’s nineteenth-century product symbolism.