Which American discount store chain is known for its bullseye logo? Target is the American discount store chain associated with the bullseye logo.
The first Target store opened in Roseville, Minnesota, in May 1962 as a new retail concept created for the Dayton Company. Its goal was to combine the low prices and broad selection of a discount store with a cleaner, more design-conscious shopping experience.
Target’s red-and-white bullseye was introduced with the store concept and refers directly to a shooting target. The company’s mascot, Bullseye, is a white bull terrier with a red target marking around one eye. The logo is sometimes confused with general symbols used by other retailers, but it is one of the most recognizable elements of Target’s brand identity.
The retailer’s corporate history stretches back to the Dayton Company, founded in 1902. Dayton-Hudson Corporation changed its name to Target Corporation in 2000, reflecting the growing importance of the Target chain. Target stores now sell general merchandise, groceries, clothing, home goods, electronics, and beauty products.