The American brand that introduced the Sting-Ray bicycle in 1963 was Schwinn.
The model grew out of a youth trend in California, where riders customized bicycles with motorcycle-inspired features such as high-rise handlebars, banana seats, and rear sissy bars. Schwinn designer Al Fritz studied this style and developed an affordable mass-market version under the internal project name J-38.
Schwinn introduced the new wheelie bike to the public as the Sting-Ray in June 1963. Its 20-inch tires, ape-hanger handlebars, and distinctive Persons Solo Polo banana seat gave it a dramatic appearance unlike the conventional bicycles many parents knew. Sales were initially slow because the design seemed unconventional, but popularity spread rapidly among young riders.
Schwinn expanded the line with the Deluxe Sting-Ray in December 1963 and the Super Deluxe Sting-Ray in 1964. By 1965, competing American and foreign manufacturers were producing similar wheelie bikes. The Sting-Ray is therefore often treated as the defining model of the 1960s wheelie-bike boom, even though other manufacturers also entered the market early.