Ford uses a blue oval containing white lettering as its automobile logo.
The emblem is commonly called the Ford oval. A version of the oval first appeared in the early twentieth century, and the familiar blue background became a lasting part of the company’s identity. The white script-style Ford name is derived from the signature of founder Henry Ford, although it is rendered as a standardized logo rather than a personal autograph.
Ford’s oval is frequently confused with the blue oval used in older or regional branding by other companies, but its white Ford script makes it distinctive. The logo has been refined several times, including changes to its outline, lettering, and shading. The company was incorporated in 1903 and became closely associated with mass automobile production through the Model T and moving assembly-line manufacturing.