Pinterest acquired The Yes, an AI-driven fashion shopping platform, in 2022.
The Yes was a personalized fashion-commerce service founded by Julie Bornstein and Amit Aggarwal. Its technology used shoppers’ active choices—such as preferred brands, styles, and sizes—to build individualized product feeds. That made it a natural fit for Pinterest, whose users often discover clothing, accessories, interiors, and other products visually before deciding what to buy.
Pinterest announced the acquisition agreement in June 2022 and completed the transaction on June 10. The companies did not disclose financial terms. Pinterest said The Yes’s technology, shopping expertise, and fashion-industry experience would support its broader ambition to become a destination for taste-driven shopping.
The Yes app and website were subsequently planned for sunset so the combined team could concentrate on integrating the technology into Pinterest. Stitch Fix is a common distractor because The Yes’s founder, Julie Bornstein, had previously served as Stitch Fix’s chief operating officer. That connection does not make Stitch Fix the acquired company.