Which advertising slogan did Coca-Cola first use in 1929?

Coca-Cola first used the advertising slogan “The Pause That Refreshes” in 1929.

The slogan connected Coca-Cola with a brief, enjoyable break and helped define the company’s advertising language during the early twentieth century. It appeared in print advertising and other promotional materials as Coca-Cola expanded its image beyond a local soda-fountain product.

Coca-Cola has used many later slogans, including “It’s the Real Thing,” “Have a Coke and a Smile,” and “Open Happiness.” Because these campaigns are widely remembered, they are often incorrectly substituted for the earlier 1929 line.

“The Pause That Refreshes” was not the company’s first ever descriptive phrase in every market, but it is recognized as one of Coca-Cola’s landmark slogans and became closely associated with the brand for decades.