Which 1984 Super Bowl commercial was directed by Ridley Scott?

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The 1984 Super Bowl commercial directed by Ridley Scott was Apple's "1984" commercial. It introduced the Macintosh computer with a cinematic, dystopian vision inspired by George Orwell's novel Nineteen Eighty-Four.

Created by the advertising agency Chiat/Day, the spot shows a runner breaking into a hall filled with passive workers watching a giant Big Brother-like figure. She throws a hammer through the screen, followed by Apple's famous promise that January 24 would show why 1984 would not be like "1984."

The commercial aired during Super Bowl XVIII on January 22, 1984, shortly before the Macintosh launch. Scott was hired after directing films including Alien and Blade Runner, and his film-making approach gave the advertisement unusually ambitious production design, lighting, editing, and scale.

A common mix-up is confusing it with another major Super Bowl campaign. Pepsi's "The Choice of a New Generation" and Coca-Cola's "Hilltop" were famous advertisements, but neither was Scott's Macintosh commercial.

Source: Wikipedia · fact-checked Aug. 2026

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