When did Taylor Swift release “august”?

Taylor Swift released “august” on July 24, 2020, as part of Folklore.

The track arrived with the album rather than as a separately promoted lead single. Swift announced Folklore only hours before its release, making the project a surprise launch during the pandemic. That unexpected release helped frame the song as part of a larger fictional world rather than as a conventional radio campaign.

Although its title refers to the eighth month, “august” was released in July. This timing sometimes causes confusion, especially because the song resurfaces every August on streaming services and social media. Its seasonal association comes from the lyrics’ late-summer imagery and its story of a romance that ends when summer does.

The song later developed a recurring annual online life. Fans and creators revisit it at the start of August, often pairing the audio with nostalgic photographs, beach footage, road trips, and end-of-summer memories.