White is the clothing color traditionally worn by many people at Brazil's New Year's Eve celebrations.
The custom is especially visible at Rio de Janeiro's Réveillon on Copacabana Beach, where large crowds often dress in white for the turn of the year. White is widely associated with peace, harmony, renewal, and good intentions. The practice is not a legal requirement or a rule followed by every Brazilian, but it is a strong and recognizable part of public celebrations.
Brazilian New Year's customs also include fireworks, music, beach gatherings, and rituals connected with the sea. Some participants make offerings to or honor Iemanjá, a figure important in Afro-Brazilian religious traditions. Colors besides white may be chosen for particular wishes, such as love or prosperity, depending on regional or personal beliefs. This clothing tradition belongs to Réveillon and should not be confused with Brazil's separate Carnaval celebrations.