What was the title of the Marvin Gaye song used in Levi's 1985 'Laundrette' commercial?
Answer
I Heard It Through the Grapevine
Marvin Gaye's recording of 'I Heard It Through the Grapevine' was used in Levi's 1985 'Laundrette' commercial.
The song was written by Norman Whitfield and Barrett Strong and became one of Motown's signature recordings. Gaye's version was released in 1968 and reached number one on the Billboard Hot 100 in the United States.
Levi's paired the dramatic soul recording with Nick Kamen's laundromat performance. The commercial helped turn an older recording into a new cultural touchstone for television audiences and contributed to a major revival of interest in the song.
The song is sometimes confused with other Marvin Gaye hits, especially 'What's Going On' and 'Sexual Healing.' Those songs were not the soundtrack of the 1985 Levi's advertisement.