What was the slogan of Coca-Cola's 1971 'Hilltop' commercial?

The slogan of Coca-Cola's 1971 “Hilltop” commercial was “I'd Like to Buy the World a Coke.” The advertisement showed a multinational group of young people gathered on a hill in Italy, singing about harmony while holding Coca-Cola bottles.

The concept grew from creative director Bill Backer's experience during a delayed 1971 flight. He noticed travelers relaxing and sharing Coca-Cola, which inspired the idea of Coke as a symbolic means of bringing people together. The commercial was created for Coca-Cola by McCann Erickson and became one of advertising's most recognizable campaigns.

The phrase is often confused with the commercial's broader “It's the Real Thing” campaign slogan, which Coca-Cola also used around that period. The tune was later rewritten as “I'd Like to Teach the World to Sing (In Perfect Harmony)” and released as a commercial pop song, separate from the branded Coke wording.