What was the name of the New York newspaper whose move led to Times Square being named in 1904?

The New York newspaper whose move led to Times Square being named in 1904 was The New York Times.

The newspaper moved its headquarters to a newly built skyscraper at the intersection then known as Longacre Square. City officials renamed the area Times Square on April 8, 1904. The building later became One Times Square, the site associated with the annual New Year's Eve ball drop.

Publisher Adolph Ochs promoted the new location with a spectacular New Year's Eve celebration. Fireworks were used for the first major celebrations in 1905 and 1906, but a ball drop replaced them in 1907 after fireworks were prohibited at the site. The newspaper itself later moved away, while the name remained.

This history explains why the New Year's Eve landmark is called Times Square even though the newspaper no longer occupies the original tower. It also distinguishes the square's name from the later television broadcasts and commercial branding built around the celebration.