What was the name of the Mercedes-Benz concept car that previewed the 2013 CLA-Class?

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The Mercedes-Benz concept car that previewed the 2013 CLA-Class was called the Concept Style Coupé.

Mercedes-Benz presented the sleek four-door show car in 2012, including at Auto China in Beijing. Its low roofline, frameless doors, pronounced grille and compact proportions established the visual direction for the production CLA, which arrived in 2013 as the C117 generation.

The concept was more than a styling exercise: it previewed a compact, coupe-like sedan positioned below the CLS-Class. The production CLA used Mercedes-Benz’s compact front-wheel-drive architecture and shared important engineering links with the A-Class and B-Class families.

A common mix-up is “Concept CLA,” which sounds logical but was not the show car’s official name. “Concept A-Class” refers to a different Mercedes-Benz design study that previewed the third-generation A-Class rather than the CLA.

Source: Wikipedia · fact-checked Sept. 2026

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