What was the name of Nike’s 2018 campaign featuring Colin Kaepernick?

Nike’s 2018 campaign featuring Colin Kaepernick was called Dream Crazy.

The campaign centered on the phrase “Believe in something. Even if it means sacrificing everything,” associated with Kaepernick’s decision to kneel during the U.S. national anthem to protest racial injustice. Nike released the campaign in September 2018.

The advertisement was narrated by Kaepernick and featured athletes including Serena Williams and LeBron James. It became one of Nike’s most discussed advertising campaigns because it connected the brand’s sports message with a prominent social issue.

Dream Crazy is sometimes confused with other Nike campaign slogans, especially “Just Do It,” which Nike introduced in 1988. “Just Do It” is the company’s broader slogan, while Dream Crazy identifies the specific 2018 campaign.