What was the name of Levi's first women's jeans line, introduced in 1934?

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Levi's first women's jeans line, introduced in 1934, was called Lady Levi's.

The line marked an important expansion of riveted denim beyond the company's traditional market of men's workwear. Lady Levi's jeans adapted the basic denim concept for women's clothing while retaining the recognizable Levi Strauss construction and western associations.

The 1934 launch is distinct from later women-focused styles and from the brand's broader modern women's collections. It also predates the large-scale adoption of jeans as everyday fashion, when denim was still strongly associated with labor, ranching, and outdoor work.

People sometimes confuse Lady Levi's with later names such as Levi's for Women or with individual women's model numbers. Lady Levi's is the specific historical line name associated with the 1934 introduction.

Source: Wikipedia · fact-checked Sept. 2026

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