J.K. Rowling’s original interactive Harry Potter website was called Pottermore.
Pottermore launched in 2011 as an official online experience connected with the Harry Potter books. Rowling supplied new writing and background material, while users could explore aspects of the wizarding world, be sorted into a Hogwarts house, and receive a wand. The site also offered digital editions and audiobooks through associated sales arrangements.
The website’s name was changed to Wizarding World in 2019. That rebranding reflected a broader online home for Harry Potter and Fantastic Beasts content rather than a simple continuation of the original Pottermore presentation. Many readers still use “Pottermore” when referring to the earlier site or to its sorting and wand-selection features.
Pottermore was not a new Harry Potter novel. It was a digital platform containing interactive features, publishing information, and additional text by Rowling. The site helped establish an official online hub for the franchise during a period when the original novel series had already concluded.