What was the name of Harley-Davidson’s riders’ organization founded in 1983?

Harley-Davidson’s riders’ organization founded in 1983 was the Harley Owners Group, commonly abbreviated HOG.

Harley-Davidson created the organization to build a stronger connection between the company, its dealerships, and motorcycle owners. Members could participate in organized rides, rallies, local chapters, and other community activities.

The acronym HOG is also associated with Harley-Davidson motorcycles generally, but the formal organization’s name is Harley Owners Group. It should not be confused with the company’s racing nickname or with informal uses of the word “hog.”

The organization became a major part of Harley-Davidson’s owner community and helped turn group riding and branded events into important elements of the company’s culture.