What was the name of Harley-Davidson’s electric motorcycle prototype unveiled in 2014?

Harley-Davidson’s electric motorcycle prototype unveiled in 2014 was called Project LiveWire.

The prototype marked Harley-Davidson’s first public demonstration of a fully electric motorcycle. The company displayed it during a customer-experience tour, inviting riders to test the motorcycle and provide feedback about its performance, sound, design and usability.

Project LiveWire used a battery-powered electric motor rather than a gasoline engine. Its strong acceleration and distinctive electric motor sound made it substantially different from Harley-Davidson’s traditional V-twins, while its low-slung cruiser proportions connected it visually with the brand.

The prototype later developed into the production LiveWire motorcycle. Although Project LiveWire was not itself a mass-market production model, it was the name used for the early public development and feedback program that preceded Harley-Davidson’s electric-motorcycle launch.