What was the name of FIFA 10’s player-created footballer feature?

FIFA 10’s player-created footballer feature was called Virtual Pro.

Virtual Pro let players create a footballer and develop that character through matches and accomplishment-based objectives. The created player could be used in several parts of the game, including career-style experiences and online team play, giving the annual series a persistent personal avatar.

The feature belongs to FIFA 10, released in 2009, and should not be confused with the broader “Be a Pro” player-career concept. “Be a Pro” described a style of play in which the user controlled one footballer, whereas Virtual Pro referred specifically to the customized footballer and progression system.

Later FIFA games expanded the idea with additional customization, challenges and online roles. Its influence can also be seen in the player-avatar systems that continued in EA Sports’ football titles after the FIFA branding ended.