What was the name of Amazon's same-day delivery service for Prime members?

Amazon’s same-day delivery service for Prime members was called Amazon Prime Now. The service offered rapid delivery of selected groceries, household goods, and other products, often within a few hours of ordering.

Prime Now began in New York City in December 2014, where Amazon initially tested two-hour delivery. It later expanded to other metropolitan areas and relied on local fulfillment centers, participating retailers, and delivery networks to serve eligible ZIP codes. Availability, delivery windows, minimum order sizes, and fees varied by location.

Prime Now is sometimes confused with Amazon Prime itself, which is the broader membership program, or with Amazon Fresh, which focuses primarily on groceries. Amazon gradually folded Prime Now’s ordering experience into the main Amazon shopping platform in many markets, but “Amazon Prime Now” remains the established name of the rapid-delivery service launched for Prime customers.