What was the name of Amazon's first smartphone?

Amazon’s first smartphone was called the Fire Phone. Amazon announced it on June 18, 2014, and released it in the United States on July 25 as an AT&T exclusive, marking the company’s first major entry into the smartphone market.

The Fire Phone ran Fire OS, Amazon’s Android-based operating system, and was designed to connect closely with Amazon services. Its most distinctive feature was Dynamic Perspective, which used four front-facing cameras and motion sensors to create a shifting 3D-like interface. It also introduced Firefly, which could recognize products, text, music, and other objects.

The device attracted attention but struggled commercially. Critics cited its limited app ecosystem, carrier exclusivity, and unconventional features. Amazon stopped producing the Fire Phone in August 2015 after taking a substantial write-down. It is commonly confused with the Kindle Fire line, but Kindle Fire referred to tablets, not Amazon’s smartphone.