What was the music service Pandora originally called when it was founded?

The music service Pandora was originally called Savage Beast Technologies.

Pandora began as a company founded in 2000 by Tim Westergren, Jon Tasche, and Will Glaser. Its early work centered on the Music Genome Project, an effort to describe songs through many musical characteristics so that software could generate personalized recommendations.

The company originally operated under the name Savage Beast Technologies before becoming associated with the Pandora brand. Its internet radio service eventually became widely known for creating stations based on an artist, song, or other starting point rather than requiring listeners to select every track individually.

“Music Genome Project” is often mistaken for the original company name, but it describes the music-analysis system and project. Pandora Radio is also a later service description, not the company’s original founding name. The service later expanded beyond its original web offering into mobile apps and subscription plans.