What was the music service Pandora originally called before adopting its current name?

The music service Pandora was originally called Savage Beast Technologies. The company adopted that name before becoming known as Pandora, the internet radio service built around the Music Genome Project.

Savage Beast Technologies developed a system intended to analyze music through many musical characteristics and use those characteristics to generate personalized stations. This approach differed from a simple genre or artist playlist because songs were matched through attributes such as melody, harmony, rhythm, instrumentation, and vocal style.

The company later changed its name to Pandora Media and became widely recognized simply as Pandora. The service’s brand name connects to the idea of opening a container filled with possibilities, although its product is a digital music platform rather than a direct adaptation of the Greek myth. Pandora’s earlier corporate name is therefore a useful distinction from its later public identity.