Taylor Swift’s song “august” debuted at number 23 on the U.S. Billboard Hot 100.
The debut occurred on the chart dated August 8, 2020, shortly after Folklore’s surprise release. Because all 16 Folklore tracks were available at once, the album produced a large group of simultaneous Hot 100 entries.
“august” remained on the Hot 100 for two consecutive weeks. Its debut was strong for an album track that was not initially issued as the project’s main single. “cardigan,” the album’s lead single, reached number one, while “the 1” and “exile” also entered the upper part of the chart.
The song later developed a distinctive seasonal pattern. Its streams and chart activity rise around August each year, even though its original release was in July. That recurring attention helped it return to charts in later years and made it one of the clearest examples of a song gaining a calendar-based listening tradition.