What was Snapchat's original name?

Snapchat’s original name was Picaboo. The first version of the disappearing-photo app launched on iOS as Picaboo on July 8, 2011.

The project was developed by Stanford students Evan Spiegel, Bobby Murphy, and Reggie Brown. Its central concept was ephemeral messaging: photos would be available briefly and then disappear from ordinary view. After the initial release, the team relaunched the app as Snapchat in September 2011.

The name change helped separate the product from its early prototype and established the brand that became widely known. The word “Snap” later remained important in the company’s identity, appearing in the names of features and eventually the corporate parent, Snap Inc.

This answer can be confused with Stories, which is a Snapchat feature introduced later, or with the unrelated photo-printing company that also uses the name Picaboo. In this quiz’s historical context, Picaboo refers specifically to Snapchat’s original app name.