What was Snap Inc. called before its 2016 rebrand?

Before its 2016 rebrand, Snap Inc. was called Snapchat Inc.

The company was founded in 2011 as Snapchat Inc., the corporate entity behind the disappearing-photo application Snapchat. In September 2016, it changed its corporate name to Snap Inc. and introduced Spectacles, camera-equipped sunglasses designed to capture short videos.

The rebrand did not mean that the Snapchat app disappeared or changed into a different company. Snapchat remained one of Snap’s flagship products, while the broader name signaled ambitions beyond a single messaging service. The distinction is therefore important: Snapchat is the app and service, whereas Snap Inc. is the parent company.

Some alternatives in this question reflect real parts of the company’s early story but are not the correct former corporate name. Picaboo was the app’s original working and launch name in 2011, while Spectacles is a product line. Neither was the company’s official pre-2016 name.