What was Christian Dior’s first perfume, launched alongside his couture house in 1947?

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Christian Dior’s first perfume, launched alongside his couture house in 1947, was Miss Dior.

The fragrance was created by perfumer Jean Carles and appeared shortly after Dior’s first couture collection. Dior wanted perfume to complete the overall image of a woman wearing his designs, making fragrance part of the house’s identity from its beginning.

Miss Dior was named in honor of Dior’s sister, Catherine, whose nickname was Miss Dior. The original scent was a green chypre, a style built around citrus, floral, mossy, and woody notes. Its early presentation helped establish Dior as both a fashion and beauty brand.

A common mix-up is confusing the original Miss Dior with later versions. The name has been used for several reformulated fragrances, while the 1947 launch refers to the house’s first perfume and its original composition.

Source: Wikipedia · fact-checked Sept. 2026

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