Beyoncé released the visual album Beyoncé without advance promotion in 2013.
The self-titled fifth studio album arrived on the iTunes Store on December 13, 2013. Beyoncé announced it through a video posted on Instagram, and the release included a music video for every song plus additional visual material. The surprise strategy became a major turning point in digital music marketing.
The album debuted at number one on the Billboard 200, making Beyoncé the first woman to have her first five solo studio albums debut at number one in the United States. It included songs such as “Drunk in Love,” “Partition,” and “Pretty Hurts.” Lemonade followed in 2016 and used a different visual-album format.