What type of videos did TikTok’s annual “august” trend encourage creators to make?

TikTok’s annual “august” trend encouraged creators to make montages of summer memories.

The format typically pairs Taylor Swift’s song “august” with a quick sequence of photos or short clips saved in a phone camera roll. Creators use the sound to look back on trips, friendships, romances, celebrations, and ordinary moments from the summer as August comes to an end.

TikTok’s newsroom described the trend as a way to relive and romanticize saved memories. Examples included recent summer shots, cleaning montages, and love stories told through photographs. The appeal comes from matching the song’s nostalgic mood with an edited visual summary of a season that is disappearing.

This trend is different from a choreography challenge. Although some TikTok trends depend on a fixed dance or gesture, the “august” format is primarily a storytelling and editing convention. Taylor Swift herself joined the trend in 2021, helping connect the song’s recurring seasonal use with the platform’s creative community.