What type of video accompanied Taylor Swift’s “august” on YouTube in 2020?

A lyric video accompanied Taylor Swift’s “august” on YouTube in 2020.

The lyric video presented the song’s words on screen while using visual imagery suited to Folklore’s muted, atmospheric aesthetic. It gave listeners an official visual way to follow the lyrics without being a conventional narrative music video.

“august” did not receive a traditional official music video at the time of Folklore’s release. This is easy to confuse with the song’s later appearances in filmed performances, including the Long Pond Studio Sessions project.

Lyric videos became an important release format for streaming-era albums because they provide an official visual asset while allowing listeners to read and share the words. The “august” lyric video also helped reinforce the song’s recurring online presence.