What type of packaging did Coca-Cola introduce in 1923 that helped consumers carry multiple bottles home?

Coca-Cola introduced the six-pack carrier in 1923 to help consumers carry multiple bottles home.

The package supported Coca-Cola’s transition from a drink consumed mainly at soda fountains to a beverage purchased for home use. Instead of buying one bottle at a time, consumers could carry six bottles together in a convenient paperboard holder.

This innovation worked alongside the company’s growing network of independent bottlers. Bottlers filled and distributed individual glass bottles, while the carrier made them easier for retailers to sell as a group and for customers to transport.

The six-pack became an important model for beverage marketing and helped normalize multipack purchasing. It is sometimes confused with later plastic rings, cardboard cartons, or wooden bottle crates. The key 1923 innovation was the portable six-bottle carrier associated with Coca-Cola’s early home-consumption strategy.