What two letters form the face-like symbol in the LG logo?

The letters L and G form the face-like symbol in the LG logo.

LG’s circular emblem combines a stylized L and G to create a simple human face. The L forms the nose-like vertical line and lower shape, while the G curves around it like the outline of a face. The design is paired with the company’s initials and is intended to communicate approachability, humanity, and a friendly relationship with customers.

LG introduced the current corporate identity in the 1990s, after the Lucky and GoldStar businesses were brought together under the LG name. The initials are commonly expanded as ‘Life’s Good’ in the company’s consumer-facing slogan, although LG’s corporate name derives from Lucky-GoldStar.

The symbol is sometimes described as a smiling face alone, but its construction specifically comes from the letters L and G. That dual function lets the mark work both as an acronym and as a recognizable pictorial emblem.