The adult women who sponsor a quinceañera are commonly called madrinas.
Madrinas are female sponsors or godmothers who may help provide items, services, or financial support for the celebration. A family may ask several people to sponsor different parts of the event, such as the dress, cake, music, flowers, or religious elements.
The corresponding term for male sponsors is padrinos. Together, madrinas and padrinos can form an important support network around the family. Their exact duties differ by country, family tradition, and budget.
Madrinas should not be confused with damas, who are young women in the court of honor. They also are not the same as the quinceañera, the celebrant herself. These Spanish titles describe different roles within the event.