What term describes the major sales that occur on Boxing Day?

The story behind the answer

What term describes the major sales that occur on Boxing Day? The major sales that occur on Boxing Day are called Boxing Day sales.

These post-Christmas promotions traditionally take place on 26 December in countries such as the United Kingdom, Canada, Australia, New Zealand, and Trinidad and Tobago. Retailers commonly reduce prices on clothing, electronics, home goods, and seasonal stock, often attracting shoppers who received gift money or want to exchange presents.

The sales became associated with the older British holiday custom of giving Christmas boxes to servants and service workers. As Boxing Day developed into a public holiday, it also became a convenient day for shopping and clearing remaining Christmas inventory. Some retailers open very early and advertise limited-quantity “doorbuster” deals.

Boxing Day sales are sometimes compared with Black Friday, but they are not the same event. Black Friday follows U.S. Thanksgiving in late November, while Boxing Day sales follow Christmas on 26 December. Retailers may now extend promotions across several days or call them “Boxing Week” sales, and online shopping has made the timing less rigid.

Source: Wikipedia · fact-checked Sept. 2026

Add question to a list

Choose a list to keep this question in: