What term describes subscribing to another Twitter user's posts?

The term for subscribing to another Twitter user’s posts is following. When someone follows an account, that account’s posts can appear in the follower’s Home timeline. On today’s platform, which was rebranded as X in 2023, the same action is still described as following an account.

Following is different from liking, tagging, or pinning. A like signals appreciation for a particular post; a tag or mention identifies another account in a post; and a pin places a selected post at the top of a profile. Following creates an ongoing relationship with an account’s updates rather than interacting with only one post.

The relationship is not necessarily mutual. One user can follow another without being followed back, unlike the friend systems used by some social networks. Accounts with protected posts can require approval before a follow becomes active, while public accounts can generally be followed immediately. Users can also unfollow accounts later, and X provides lists and recommendations to help people manage whom they follow.