Harley-Davidson trades on the New York Stock Exchange under the ticker symbol HOG.
The symbol reflects the company’s long-running association with hogs, a nickname popularized by Harley-Davidson racing supporters. The company’s racing team adopted a pig mascot in the 1920s, helping make “Hog” a recognizable part of Harley-Davidson culture.
Harley-Davidson became a publicly traded company in 1986 after its management buyout from AMF and subsequent public offering. Its ticker is commonly written as HOG rather than HD, which can cause confusion with informal abbreviations for the brand.
The company’s official name remains Harley-Davidson, Inc., while HOG is its stock-market identifier. Harley Owners Group also uses the abbreviation H.O.G., but that organization and the ticker symbol are separate uses of the same letters.