What Starbucks initiative invited customers to submit and vote on ideas online?

My Starbucks Idea was Starbucks’ online initiative for collecting and voting on customer suggestions.

Starbucks launched the platform in 2008 as a dedicated website where customers could propose improvements, discuss suggestions, and support ideas submitted by other users. The company used the feedback to identify possible changes to drinks, food, stores, technology, and customer service.

The initiative reflected a broader shift toward online communities and direct customer engagement. It was not simply a survey: participants could see ideas publicly, comment on them, and observe which suggestions attracted the most support. Starbucks later highlighted examples of ideas that influenced products and services.

My Starbucks Idea is sometimes confused with Starbucks Rewards, the company’s loyalty program, or with social-media campaigns. Those programs had different purposes. My Starbucks Idea specifically centered on crowdsourced suggestions and public voting.