What slogan made Baskin-Robbins famous for its variety of flavors?

Baskin-Robbins became famous for the slogan “31 flavors.”

The number was chosen to suggest that customers could enjoy a different flavor every day of a typical month. The company was founded in 1945 through the merger of two ice-cream businesses operated by Burt Baskin and Irv Robbins, and variety became central to its identity.

The slogan does not mean that every Baskin-Robbins shop permanently stocks exactly 31 flavors. Stores typically offer a rotating selection, and the company has created far more than 31 flavors over its history. The familiar pink spoon also became part of the brand’s in-store experience.

The slogan is therefore a marketing promise about choice rather than a strict inventory rule. Baskin-Robbins is especially associated with unusual seasonal and regional flavors, alongside standards such as vanilla, chocolate, and mint chocolate chip.